We have vastly different backgrounds-he’s from London and I’m from Oklahoma, but the chemistry really works.” “It got to the point where we didn’t know who wrote what line. Lazlow explains that he and Houser would divide up the writing and each take a pass on the commercial scripts.
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The material was so rich that love doctor Fernando Martinez also sits down with Lazlow on Chatterbox for a full nine-minute segment. And Fernando's New Beginnings advertises a service for spicing up stale relationships by meeting a woman named Barbara by the turnpike. So we wanted an ad for an obnoxious SUV for insecure suburbanites,” Lazlow explains.Īnother commercial introduces the Dormatron, an exercise tool that uses “biorhythmic subconscious gymnastics” to facilitate miraculous weight loss while sound asleep. “Commercials are a reflection of our collective insecurity and subconscious.
But not to worry, she assures the listener, she’s a mom, not a conservationist! The Monstrosity boasts a whopping 3 miles to the gallon and a special amphibious mode-though a homemaker in one commercial only reports using the SUV to cross a puddle. One such advertisement is for the Maibatsu Monstrosity-a car manufactured by a fictional Japanese automaker. Personal injury law firm Rakin and Ponzer, meanwhile, get on the airwaves to declare: “See, the great thing about this country is you can sue anyone for pretty much anything, and you'll probably win.”īut just who wrote and produced these commercials? Who voiced them? And how do these spots hold up today in the eyes of people who live and breathe advertising and radio? WIRED recently asked all these questions, including to key Rockstar figure Lazlow Jones.įrom these creative sessions came many of GTA III's radio ad spots. One such commercial showcases the mighty Miabatsu Monstrosity, a reference to the gas-guzzling SUVs that came onto the scene in the early aughts. It is here where an approximation of publisher Rockstar Games’ soul is laid bare. From rap and opera music stations to zany talk radio, it almost feels like you're tuned into an actual radio as you roll through the streets of Liberty City-and, 20 years later, the in-game radio commercials still hold up as some of the best satire in games.
Since its release in October 2001, Grand Theft Auto III has been lauded for its radio stations.
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